Interactive poster lands for Inherent Vice Simon Fitzjohn December 9, 2014 Editor's Choice, Latest News and Videos 3011 We’re loving the slightly off-the-wall approach taken to the marketing for upcoming Paul Thomas Anderson caper Inherent Vice. The latest, which we’ve kindly included for you below, is this rather nifty interative poster that lets you hone in on the various characters. Here’s the synopsis for the film: When private eye Doc Sportelloâ€™s (Joaquin Phoenix) ex-old lady suddenly out of nowhere shows up with a story about her current billionaire land developer boyfriend whom she just happens to be in love with, and a plot by his wife and her boyfriend to kidnap that billionaire and throw him in a loony binâ€¦well, easy for her to say. Itâ€™s the tail end of the psychedelic `60s and paranoia is running the day and Doc knows that â€œloveâ€ is another of those words going around at the moment, like â€œtripâ€ or â€œgroovy,â€ thatâ€™s being way too overusedâ€”except this one usually leads to trouble. With a cast of characters that includes surfers, hustlers, dopers and rockers, a murderous loan shark, LAPD Detectives, a tenor sax player working undercover, and a mysterious entity known as the Golden Fang, which may only be a tax dodge set up by some dentists… Part surf noir, part psychedelic rompâ€”all Thomas Pynchon. â€œInherent Vice,â€ is the seventh feature from Paul Thomas Anderson and the first ever film adaption of a Thomas Pynchon novel. Directed by Oscar nominee Paul Thomas Anderson (â€œThere Will Be Blood,â€ â€œThe Masterâ€) and based on the novel by Thomas Pynchon â€œInherent Vice” stars Oscar nominees Joaquin Phoenix (â€œThe Master,â€ â€œWalk the Lineâ€), Josh Brolin (â€œTrue Grit,â€ â€œNo Country For Old Menâ€) and Owen Wilson(â€œThe Royal Tennenbaums,â€ â€œMidnight in Parisâ€); Katherine Waterston (â€œMichael Clayton,â€ â€œBoardwalk Empireâ€); Oscar winners Reese Witherspoon (â€œWalk the Lineâ€) and Benicio Del Toro(â€œTrafficâ€); Martin Short (â€œFrankenweenieâ€); Jena Malone (â€œThe Hunger Gamesâ€ series); and Joanna Newsom (â€œPortlandiaâ€). Inherent Vice hits cinemas on January 30.