London Film Festival Cult preview: Why Don’t You Play In Hell Simon Fitzjohn September 25, 2013 Latest News and Videos, London Film Festival 1636 Any film billed as ‘a blood-soaked orgy of outrageousness’ is likely to grab my attention, so crazy Japanese offering Why Don’t You Play In Hell seems a must-watch as far as this year’s festival goes. A mix of classic exploitation and sharp comedy, director Sion Sono’s effort takes in the Yakuza, a renegade film crew, a precocious young star of a toothpaste commercial – and plenty of bloody carnage of course. Back in 2001, Sono brought eye-catching (and disturbing) flick Suicide Club to the big screen, so he certainly has the pedigree in throwing something controversial up on screen. And, with the Toronto festival screening of this effort drawing some impressive reviews, let’s hope the director has come up trumps again. Starring the likes of Jun Kunimura, Shinichi Tsutsumi and Fumi Nikaido, Why Don’t You Play In Hell screens at the London Film Festival on October 17, 18 & 20.